Scottish based, independent brewers, Brew Dog have yet again come up with another ingenious beer/marketing idea. Not only have they produced arguably the strongest, highest ABV% beer on earth at 55% but for £500 a pop it’s also probably the most expensive. The Fraserburgh-based artisan beermakers, have named the special brew “The End of History”. They have only produced twelve bottles and each one comes covered in a stuffed animal. It brings a whole new slant on drinking high powered alcohol concealed in a container… perhaps out of the purchasing reach of park drunks but maybe inspired by the combination of woodland creatures and inebriation akin to some kind of Faustian Bacchanal.
Here’s a video explaining the concept in full: